Tecno has AI now, because of course it does – it’s 2024 and if you don’t have it, you lose. Or something like that. At IFA in Berlin, Tecno has introduced its “AI Vision”, which isn’t glasses or contact lenses but its own suite of AI features that will “enhance productivity, deliver more practical value, and make creative fun easier”. The features will soon be rolled out across “Tecno’s excellent smart device ecosystem”.
At the heart of the brand’s AI Vision is the revamped Ella AI Assistant, which is “connected to Gemini,” whatever that means. Ella has “smart Q&A conversational functionality,” meaning it can have conversations with you.
There is also real-time translation, which converts speech into text during phone calls or in face-to-face situations. AI Writing generates summaries of text content, corrects, rewrites in any style you want, and also generates new texts from scratch.
With AI Search, “users can learn more about the world with a swipe of their finger across the screen.” “All users need to do is circle something on their screen to pull up smart information.” So that’s Circle to Search, but it’s not branded as such, oddly enough. With AI Artboard, you can generate “a universe of masterpieces across a spectrum of styles” based on a text prompt alone.
AI Erase removes people or objects from photos, AI Portrait Beautification lets you define your own look, and AI Cutout lets you select and extract parts of an image to share in chat or create new images from. Finally, AI Video Production helps you write scripts and add captions in post.