Tablets have seen somewhat of a resurgence since early 2024. Global tablet shipments totaled 37.4 million units in the third quarter, marking the third consecutive quarter of growth in a row, according to Canalys figures. Shipments are 11% annually. That’s after an 18% annualized spike in the previous quarter.
The boost comes from a number of factors coming together: the third quarter coincides with end-to-end seasonal demand, retailers building inventory in anticipation of the holidays, and early discounts.
Breaking down the 37.4 million units, Apple leads with 13.5 million units shipped or a 36% market share. Apple’s iPad lineup just added the updated iPad mini with Apple Intelligence.
Samsung shipped nearly 7 million units, accounting for 18% of the market share. Lenovo, Huawei and Xiaomi round out the top five with similar figures.
