Back mid-July Canalys has released smartphone market share figures for the second quarter (April to June). At the time, however, it did not also publish the actual number of shipments per brand. Fortunately, that has been remedied today.
We now know that total sales reached 288.9 million units, up 12% from Q2 2023. The market has now been growing for three consecutive quarters.
Samsung sold the most smartphones in Q2 – 53.5 million. That said, shipments were up just 1% compared to the same quarter a year ago. The Korean company has a 19% market share, which is still declining (it was 21% a year ago).
In second place is Apple with 45.6 million shipments and a market share of 16%. Its shipments grew by 6% and its market share fell by 1%. In third place is Xiaomi with the largest revenue growth of the top five – 27%. It sold 42.3 million units for a market share of 15%.
vivo comes in fourth with 25.9 million shipments and a market share of 9%, showing a strong annual growth of 19%. In fifth place is Transsion, the company behind the brands Tecno, Infinix and iTel, which sold 25.5 million units and is therefore very close to vivo, with a similar share of the pie of 9%. Transsion’s sales grew by 12% compared to the same quarter a year ago.
Canalys forecasts the smartphone market to grow by a mid-single digit percentage for the full year from 2023. “In 2025, as consumer demand remains uncertain, especially in mature markets, vendors must focus on delivering innovative smartphone experiences to attract upgrade buyers, build a distinctive brand image, and strengthen local operations to seize new opportunities,” said Senior Analyst Toby Zhu.