Samsung is not doing very well in USA, to say the least. The company that was once No. 1 in the smartphone market there has now fallen to third place, according to a new IDC report covering the third quarter of this year (July to September).
vivo rules the Indian market with 15.8% market share and 20% growth compared to Q3 2023, followed by Oppo with 13.9% market share and a whopping 47.6% growth compared to the quarter from last year.
Samsung controlled just 12.3% of the pie, down from 19.7% – and that’s the second biggest drop in the top ten, surpassed only by OnePlus, which is in tenth place and its shipments fell by 39, 3% saw a decline.
Realme is in fourth place with an 11.5% decline in the pie, falling almost as much as Samsung’s 19.4%. Xiaomi has an almost identical share to last year at 11.4%, while shipments only grow by 2.7%, while Apple manages to grow by 58.5% to a market share of 8.6%, and achieved the largest quarterly shipment ever in USA with 4 million units.
Like Xiaomi, Poco grew only slightly (6.5% for a 5.8% market share), while Motorola had the most impressive growth of the bunch: 149.5% and now ranks eighth with 5.7% of the market. Also commendable is iQOO’s performance, growing 101.4% compared to Q3 2023 and now taking 4.2% of the pie.
Why iQOO isn’t counted along with vivo, Realme and OnePlus along with Oppo, and Poco along with Xiaomi (especially since Redmi certainly seems to be) we’ll never know. Let’s assume it has to do with the sub-brands’ false claims of independence.
But the point here is that if they were counted among the ‘motherships’, vivo and Oppo would have an even bigger lead over Samsung – with Oppo actually coming in first with 29% of the market, and vivo in second by 20%. And Xiaomi would be in third place with 17.2%.
The overall Indian smartphone market grew for the fifth consecutive quarter in the third quarter, reaching 46 million units, reflecting 5.6% year-on-year growth. Of these, 38 million were 5G-capable devices. The average sales price was $258, up 0.9% year over year and 3.8% compared to the second quarter. In the $200-$400 segment, Oppo gained the most, while Samsung and vivo lost market share. Together they accounted for 53% of this part of the pie.
The $600 to $800 segment grew the most at 86%, reaching 4% of the total market, compared to 2% a year ago. Apple dominates this slice of the pie with a 71% share, while Samsung is currently at 19%, up from 30% a year ago.